3 Key SEO Metrics Explained
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Website Traffic
This is a metric that like keyword rankings, doesn’t necessarily translate to higher being better. What if there were two websites that sold the same exact products for the exact same prices. Website number one receives 6,500 visitors and converts those into 12 sales. Website number two receives 750 visitors, but converts them into 25 sales. Sheer traffic numbers are irrelevant without breaking them down and analyzing every point of data possible. Google Analytics provides in-depth details about every visitor that lands on the website. It tells you where they came from, how they got there and what they did when they arrived all the way until they leave the site. This is a great tool that can also help identify additional keywords and search phrases to target.
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Conversions
A conversion is an action that occurs on the website, which is a predetermined goal set by the business. This varies greatly depending on the type of business and what the goal of the website is. An online retailer wants to convert website visitors into purchases directly on the site. A local landscaping company might want to convert visitors into phone calls to their office, and a local law firm might want to convert visitors into leads by having them submit their information through a form located on the site. Each conversion can easily be tracked and compared with the campaign in order to determine the cost of each conversion. From here it can be optimized and changed in order to achieve a lower conversion cost.
SAN JOSE SEO EXPERT can deliver high rankings and an insane amount of website traffic, but if the conversion numbers are low then it will not be a successful marketing campaign. A lot of this has to do with the website content, layout and call-to-action location. It requires a lot of split testing and diving into the numbers in order to fine-tune a campaign to deliver the highest conversion rate. Even after achieving a high conversion rate the campaign must constantly be evaluated, and changes made if needed.
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Revenue
Sure, conversions are great, but sadly website form submits, phone calls and location visits don’t always turn into revenue for the business. This is the ultimate metric of a search engine optimization campaign. It needs to make sense, dollar-wise and if it isn’t returning a profit then changes need to be made, and quickly.
There is no “cookie cutter” formula to follow when planning a SAN JOSE SEO EXPERT and measuring the success. Every business is going to have different conversion goals, different profit margins and require a different online marketing campaign. Some businesses might have a $10,000 profit margin on a single conversion, while some websites might be selling products that have $5 profit margins. No two businesses are identical, and no two search engine optimization strategies should be the same either.
It is important to take all of these SAN JOSE SEO EXPERT into consideration while planning a campaign and measuring the overall success. They all work together to provide the data needed to make it successful and most importantly profitable.
